Our User engagement based on digital wellbeing. Therefore … NO stickiness, NO retention, NO infinite scroll, NO ludic loops, NO peer group pressure and, No pull-to-refresh, NO likes in chatrooms, NO FOMO user design, NO advertising, NO coding that makes athletes hooked, NO coercive monetization model like hard gates or soft gates, NO persuasive technology. This will be our contribution to a greater digital wellness from athletes. Yes. This sound strange because the top 50 best selling apps in Apple Store doing this. But we believe sometimes you have to follow your heart.